It's an intriguing new product for JetBlue, currently known as a low cost carrier, and CEO Dave Barger explained the rationale this way: ““We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price.”
He went on to explain that he expects new customers to choose JetBlue with this premium product, which will be the only private suite offering on a domestic U.S. flight.
What is the New JetBlue Business Class Seat Like?
JetBlue's new business class seat, designed with Thompson Aero, is based on the Vantage Seat product, with some modifications. It's similar to the one used in SWISS Business Class. Key features:
- 6'8 flat bed
- In-seat power with 2 110v outlets and 2 USB power ports
- 15 inch widescreen TV
- Adjustable seat firmness
- Massage function
- “Wake me up for service”/Do not disturb button
How Many Private Suites and How Many Business Class Seats are On Each Flight?
There will be 4 private suites and 2 business class seats on each flight. They are all in the same cabin: rows 2 and 4 have 1 private suite on each side of the aisle, and rows 1, 3 and 5 have 2 business class seats on each side of the aisle. In other words, the private suites are part of the business class cabin, not in a separate class.
Which Routes Will JetBlue's Private Suites and Flat Bed Business Class Seats Be Offered On?
Initially, JetBlue will deploy its new 11 Airbus A321 fleet with the new business class flat bed seats and private suites on the JFK-LAX and JFK-SFO transcon routes. “Additional markets are possible, based on customer response and demand” according to the press release.
Do you plan to try JetBlue's new private suite or new flat bed business class once it launches in 2014?
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