New Four Seasons Card, But Preferred Partner Benefits Still via Advisors Only

A new Four Seasons Card is being given to Four Seasons' most loyal guests. No, it's NOT a rewards credit card, in case you were wondering–Four Seasons and the top luxury hotels such as Aman Resorts, The Peninsula, Mandarin Oriental, etc. will likely never have points-based rewards programs, which would only cheapen their brands.

The communication I received notes “This new service was developed to ensure we recognize these elite guests, show them we know them and consistently deliver an exceptional level of care and attention when they travel to any of our properties worldwide.”

 So what is this new Four Seasons Card?

• Invitation only, to a select group of Four Seasons' best clients

• Invited guests will receive a personalized card with a unique 9 digit ID, as well as a supplemental card for their luxury travel advisor

• The Four Seasons card provides an exclusive phone number and email address to use when making these guests' reservations

• Invited guests are advised to still have their Four Seasons Preferred Partner advisor, e.g. TravelSort, make their reservations, as that is the only way to receive their Four Seasons Preferred Partner benefits.