“First, providing increased marketing support for the tremendous Platinum card franchise that we have in the U.S., we are excited about the changes announced earlier this month, which will provide expanded travel benefits for our U.S. consumer and small business Platinum products. These new benefits are just one step in a series of further enhancements that we plan to make to the Platinum product over the course of the next year (2017).
We believe we have product value propositions that are about creating the kind of relationship with our card members that goes on for many, many years. I would point out that when you look at our Platinum franchise, in many ways is built upon a group of people who stay with us for decades, not for short periods of times…”
Which new AMEX Platinum benefits are you hoping for:
- Increased airline credit?
- Make the airline credit a general travel credit, like the Sapphire Reserve?
- Improve lounge benefits?
- Add travel delay/trip interruption benefits?
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